Use of cookies

 

General

Cookies are small text files that are saved on your computer when you visit our website. If you access this website at another time, your browser will send back the contents of the cookies to the respective provider and thus allow the terminal device to be re-identified. Reading cookies allows us to design our website optimally for you and makes it easier for you to use it.

Deactivate and delete cookies

The browser allows you to delete all cookies at any time. To do this, please refer to the help features of your browser. This may result in certain features of our website no longer being available to you.

An overview of the cookies we use

In this section you can find an overview of the cookies we use.

Cookies are absolutely necessary

Certain cookies are required so that we can securely provide our services through the website. This category includes, eg:

- Cookies, which identify or authenticate our users;

- Cookies, which temporarily store certain user data (for example, the content of an online form);

- Cookies, which store certain user preferences (eg search settings or language settings);

- Cookies, which store data to ensure the smooth playback of video or audio content.

Analytical cookies

We use analytics cookies to record user behavior (eg, click on banner ads, enter search queries) and statistically evaluate these actions.

Advertising cookies

We also use cookies for advertising purposes. User behaviors created with such cookies (e.g., clicking on banner ads, visiting subpages, entering search queries) are used by us to show you ads or offers that are tailored to your interests. "advertising based on individual interest").

Third-party advertising cookies

We also allow other companies to rate our users' data through advertising cookies. This allows us and third parties to show interest-based ads to users of our website that are based on an analysis of your usage behavior (e.g., clicks on banner ads, subpages visited, queries entered), such as this is not limited to our online offers.

Cookies when forwarding

Our referral tracking partners set cookies on your computer (referral cookie) in case you have reached our website through advertising to that partner. These cookies usually expire after 30 days. In the event that you visit certain pages we host and the cookie has not yet expired, we and the relevant conversion tracking partner may see that a particular user clicked on the ad and was redirected to our page. The information collected through the referral cookie is used to generate referral statistics and to determine the total number of users who clicked on the relevant ad and were redirected to a page that has a referral tracking tag.

Web space analysis

We need statistical information on the use of our website to make it more accessible, to measure measurements and to conduct market research.

For this purpose, we use the web analytics tools described in this section.

The user profiles created by these tools, using analytics cookies or by evaluating log files, do not contain personal data. The tools either do not use users' IP addresses at all or shorten them immediately after collection.

The providers of the tools process the data only as processors of personal data according to our instructions, and not for their own purposes.

Below you will find information about providers of such tools and how you can object to the collection and processing of personal data through the tool.

Keep in mind that for tools that use opt-out cookies, the opt-out feature is associated with the device or browser and is therefore valid for the end device or browser currently in use. If you use multiple end devices or the browser, you must select the denial function on each end device and in each browser used.

In addition, you can generally prevent the creation of user profiles by disabling the use of cookies.

Google Analytics

Google Analytics is available from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). We use Google Analytics with Google's additional feature for anonymizing IP addresses. Google shortens IP addresses within the EU and only in exceptional cases in the United States, and in both cases records only abbreviated IP addresses.

You can object to the collection and processing of your data by downloading and installing a browser plug-in from the following link: http://tools.google.com/dlpage/gaoptout?hl=en

Other web analytics tools

In addition to those described above, we can use other web analytics tools such as Facebook, Facebook Pixel, Criteo, Google adwords, Google Tag Manager, etc.

 

THIRD COUNTRY COOKIES WE USE

Google AdWords

As an AdWords customer, we use conversion tracking on Google. This is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you open the website through Google advertising, Google Adwords will set a cookie on your device ("conversion cookie" - "performance cookie"). This cookie will expire in 30 days. Not for personal identification. If the cookie has not expired when you visit certain pages, we and Google may know that someone clicked on the ad and was redirected to our site. Each advertiser receives a different cookie. Therefore, cookies cannot be tracked through advertisers' websites. The information collected through the conversion cookie is used to generate conversion statistics for AdWords customers who have chosen to track conversions. Advertisers will see the total number of users who clicked on the ad and were redirected to a conversion tracking tag page. However, they do not receive any information that could personally identify consumers. If you do not want to participate in the tracking process, you can also opt out of setting a cookie - for example, by setting up a browser, which usually disables automatic cookies. You can also disable conversion tracking cookies by setting your browser to block cookies from the googleadservices.com domain.

Google Analytics

We work with Google Analytics. This is a web analytics service provided by Google, Inc. (“Google”). (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, "Google"). The information generated by the Google Analytics cookie about your use of our website is usually transmitted and stored by Google on a server in the United States. IP anonymity is enabled on our websites, so the IP address of Google users in the Member States of the European Union or in other Contracting Parties to the Agreement on the European Economic Area is pre-shortened. Only in exceptional cases will the full IP address be sent to a Google server in the United States and truncated there. Google will use this information on our behalf to evaluate the use of the website in compiling reports on website activity and to provide us with other services relating to website usage and internet usage. The IP address provided to Google Analytics as part of Google Analytics will not be combined with other Google data. You can prevent the storage of cookies by setting it in the browser software; however, we point out that in this case you may not be able to use all the features of this site to the fullest.
It is also possible to prevent the collection and processing of data generated by the cookie and related to the use of the website by Google (including your IP address) by installing the browser plug-in from the following address: http://tools.google.com / dlpage / gaoptout? hl = en

Criteo and Mediaplex

The technologies of the suppliers Criteo SA (32 Rue Blanche, 75009 Paris, France, "Criteo") and Conversant Inc. are located on our web pages. (30699 Russell Ranch Road # 250, Westlake Village, CA 91362, USA; “Conversant”); to collect and store information about the browsing behavior of website visitors for marketing purposes in anonymous form. This data is stored on your computer using the so-called. cookies in text files. Using algorithms, Criteo and Conversant analyze browsing behavior and can then display targeted product recommendations such as custom banner ads on other websites (so-called publishers). In no case may this data be used to personally identify the visitor to this website.
The data collected will only be used to improve the offer. No other use or disclosure to third parties. You can opt out of completely anonymous analysis of your browsing behavior by following this link for Criteo
http://www.criteo.com/privacy/ for hosting
and for Conversant http://www.conversantmedia.com/opt-out click.
For more information on Criteo technology, see the Criteo Privacy Policy (http://www.criteo.com/en-GB/ privacy policy) and Conversant at http://www.conversantmedia.com/mediaplex/

Facebook pixels

We use the Tool for tracking personalized audiences on Facebook Inc. websites. (1601 S. California Ave., Palo Alto, CA 94304, USA; “Facebook”). In case you have a Facebook user account and this is recognizable for the tool based on existing Facebook cookies, this tool will generate a non-personal checksum, which will be transferred to Facebook for analytical and marketing purposes. On the other hand, we encrypt your email address and send it in encrypted form to Facebook. By recognizing cookies and transmitting encrypted information, Facebook can offer you targeted product recommendations such as custom banner ads on Facebook.
You can oppose the use of a personalized audience on Facebook at https://www.facebook.com/ads/website_custom_audiences/.