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What is the purpose of this document?

In this Privacy Policy we have summarized the key points regarding the protection of your personal data and the ways we process it. If you want more information about specific processes, you can contact us through the contacts below.

Who are we?

As an established food provider, we take care of the privacy of everyone in our community. This means that we will protect the personal information of all visitors who have access to our websites or services through any mobile application, platform or device, as well as visitors to our restaurants and sites. PRIMA PIZZA EOOD is  Commercial company registered with UIC 205912926 with registered office and address of management: Ruse, 18 GSRakovski Str., e-mail address:, tel. 082 523 523 and is an administrator of personal data in accordance with the provisions of the Personal Data Protection Act.


How to contact us?

Address for correspondence: Ruse, 18 GSRakovski Str., Tel .: +359 882 999 010 or +359 897 20 36 20, e-mail address:  


Data protection and information security are part of our corporate culture and policy.


What information can I find in this Privacy Policy?

This Privacy Policy will provide you with comprehensive information in clear and accessible language about what actions are taken with the personal data you provide to PRIMA PIZZA EOOD (hereinafter referred to as Planet Food, including:

-         What personal data do we collect about you?

-         What is the purpose of their collection?

-         For how long do we keep the personal data provided?

-         Who do we share your personal information with?

-         How do we notify you of a change to our Privacy Policy?

-         What types of cookies do we use to make your stay on our website better?

-         What are your rights regarding the personal data provided?


With this Privacy Policy, Planet Food declares that it applies all technical and organizational measures for the protection of personal data of individuals, which are prescribed by law or other regulations at national and European level.


What is personal data?

Any information and data that can identify an individual, directly or indirectly.

Thus, for example. indirect identification is only your mobile phone number. In this case, a combination with another ID will be needed to identify you, such as three names and a mobile phone.

Direct identification is achieved when you provide a unique identifier such as PIN, PIN, customer code.


What personal data does Planet Food collect about you and for what purposes (why)?

In order to provide you with effective access to our services, Planet Food collects the following information and personal data about you.

Here are the main categories of personal data that we collect about you and the reasons (purposes) for which we process this personal data:


Information you provide voluntarily:

- Registration information when creating a profile on the page so we can:

1. To create your account so that you can place your orders in accordance with our Terms;

2. Identify you when you log in;

3. To contact you for the implementation of our services; and

4. Notify you of changes or updates to our Terms and Conditions and Privacy Policy.


Information on transactions when ordering from a restaurant for the following purposes:

1. In order to be able to process your order and prepare an invoice / charge (we specify that Planet Food never stores your credit / debit card information in our systems);

2. We communicate your order with the restaurant;

3. To send you updates on the status of your order;

4. In order to be able to answer your requests and questions about the orders and to solve any problems that may arise;

5. To perform analyzes and research in order to improve our Services; and

6. To protect you and the Services we provide by seeking to detect and prevent fraud or other acts in violation of our Terms or Conditions relating to the Happy Services.


Information about your marketing preferences so that we can:

1. Send you personalized marketing messages for our products or services.

Information from feedback received from you about your opinion about our services, we use to be able to:

1. To answer your questions or inquiries;

2. To publish reviews that you send us about our restaurants and services with your consent for such publication; and

3. To perform analyzes and studies for the improvement and development of our services.

Information about your activities and actions to use our services so that we can:

1. To provide you with a better experience when using our services;

2. To give you access to the history and details of past orders; and

3. To provide you with other services at your request.


Cookies and similar technologies so that we can:

1. To measure and analyze the use and effectiveness of our services;

2. To personalize and optimize the targeting of ads for our services on other websites and platforms; and

3. Provide services related to your location if you choose to share your geographic location.


Information we receive from other sources -  third parties

1. Analytical reports from the analysis and research of our marketing activities in order to measure the effectiveness of marketing campaigns for our services; and

2. Better understand your preferences so that we can customize our marketing campaigns and Services to your liking.

Categories of personal data we process:

-         Name, surname, telephone, e-mail, date of birth, place, address, when filling in the various forms posted on our website, to create an initial registration, subscribe to our newsletter and fill out the inquiry form;

-         When paying by bank card - data on the status of the transaction (successful / unsuccessful);

-         Information about your orders;

-         Technical data that is automatically sent to us when you use our services through our website or mobile applications - IP address, information about the device you use;

-         Technical data that is automatically sent to us when you use our mobile applications - information about the mobile device, IMSI device number, GPS coordinates;

-         Cookie data - to identify your browser or device.


What does personal data processing mean?

The processing of personal data includes the collection, storage, destruction, transmission, correction, updating, deletion, destruction and all other actions that are performed with your personal data.

On what grounds (why) does Planet Food process personal data about you?

The legal basis for collecting and using your personal data, as described above, will depend on the specific context in which we collect it.

The main reason for the collection and use of your personal data is to fulfill our contract with you (ie to make sure that you receive your order when you want it).

We will also use your personal data when this is in the interest of our legitimate business interests, but only when your interests are not predominantly  interests in connection with the protection of your personal data or other rights and freedoms.

In some cases, we may have a legal obligation - a legal basis to collect personal data from you (eg in the case of legal proceedings), or we may need to process it or share it with others to "protect your vital interests". saving one's life) or those of another person (eg in the event that another person's life is in danger).

If we ask you to provide personal data in order to comply with a legal requirement or enter into a contract with you, we will notify you of the circumstances at the appropriate time and inform you whether the provision of personal data is mandatory or not (and also explain the possible consequences of refusal to provide personal data).

Also, if we collect and use your personal information based on our legitimate interests (or those of a third party), we will inform you at that time what those legitimate interests are.

If you have any questions or need additional information about the legal basis on which we collect and use your personal data, please contact us using the contact details provided in "How to contact us?" above.

Planet Food collects personal data even after you have received explicit, clear, free and unambiguous consent for the purposes of processing.

For example, for marketing purposes, to receive our latest promotions and new delivery services, for example, as well as any other newsletters.

Consent to the processing of your personal data is provided when registering on our website or by filling out the various forms posted on our website (for inquiries and for subscribing to advertising / newsletter).

The consent you provide can be withdrawn at any time by sending an email to or a written application to the correspondence address of Planet Food in Ruse!


How do we obtain your personal information? How do we process your personal data?

In order to provide products and services, Planet Food processes (collects) the personal data you provide about your physical and economic identity in the following ways:

-  by filling in the forms provided to you on the Planet Food website. The forms are filled in on our website in the appropriate places, left with vacancies for your personal data;

- by visiting the web portal for using the services of our web page;

- when updating data at your request and filling in an update form on paper or in electronic environment;

- by using our mobile applications 

- by using online identifiers to collect information about IP addresses, cookie data, operating system and browser type;

- by subscribing to a newsletter by e-mail.


  Email / newsletter

When you subscribe to our email newsletter, you will be asked to enter your email address. As a newsletter subscriber, we maintain a register of your IP address, the emails you open, and the links you click in those emails so that we can more accurately recommend content, random offers from third parties and products that you may find valuable. Any personal information you provide to us, including email address, will not be provided or sold to third parties. However, if you participate in a raffle, your email address may be provided to the appropriate provider for registration / activation and ongoing support. Under no circumstances will we request credit card details for advertising and e-mail newsletters.

How long do we store and process your data before we destroy it?

Planet Food will retain your personal information for no more than is necessary to fulfill the purposes described in this Privacy Policy. Depending on the reason on which the processing of your personal data, the period of storage of personal data is different.

Your personal data is stored by us for a period of 5 years from the termination of our contractual basis, if we process personal data for the performance of contractual obligations to you. After the expiration of this period and in the event that there is no legal basis for the continued storage of your personal data, the information about you is destroyed. Personal information about you is deleted from our system.

We may also retain certain elements of your personal information for a period of time after deleting or deactivating your user profile for our lawful transactions, such as archiving and complying with our legal obligations. Whenever we retain your information, we will do so in accordance with applicable laws.

To whom can we transfer the personal data provided by you?

Planet Food does NOT provide your personal data to third parties without your explicit consent and does not sell its databases.

Planet Food undertakes not to provide your personal data without your explicit consent to third parties, except when necessary to fulfill contractual obligations to you.


Planet Food may share your personal information (personal data) with the following recipients (in each case we will ensure that we have appropriate protective and contractual safeguards to protect it):

1. restaurants to which you have placed an order for processing and delivery;

2. Planet Food companies in our group;

3. Third parties that support our services (eg marketing or promotion partners in the food, beverage and entertainment sectors based on your preferences, courier services, web hosting companies);

4. Any law enforcement or regulatory body, government agency, court or other third party where disclosure is required under applicable laws or regulations;

5. New owners or reorganized entities in case of restructuring, sale, purchase or joint venture affecting our business.

6. Any other person, provided that you give your consent. We will never sell, distribute or otherwise share your personal information unless we have your express permission.


Are there other cases in which we may share your personal information?

Your personal data is also provided to third parties in the following cases:

-         At the request of the natural person who provided the data, a subject of personal data protection;

-         At the request of competent authorities in accordance with the current legislation of the Republic of Bulgaria and the European Union.

In all the above cases, the persons to whom we provide your personal data have declared that they provide an adequate level of protection of your personal data, including foreign companies positioned within the EU and the EEA. In the case of companies located outside the EU and the EEA, on a case-by-case basis, the company concerned shall ensure that it provides an adequate level of protection of personal data, in compliance with the requirements of European law.


Use of cookies


Cookies are small text files that are saved on your computer when you visit our website.  


What are your rights regarding the personal data provided?

If you are a registered user of Planet Food, you have access to your account at any time to view and update your personal information, ie. your personal data. You may also contact us to request that we update or delete your personal information and limit its processing.

In addition, you have the right to unsubscribe from the marketing messages we send you by using the unsubscribe feature of any marketing communications you receive from us, or by sending an email to

In addition, according to Bulgarian and European legislation, including the GDPR - Regulation (EU) 2016/679 of the EU and the Council (General Regulation on Personal Data Protection) on personal data protection, you can exercise the following rights:

  • The right to access the personal data that HEPI processes for you and to receive a copy of them

  • The right to request a correction from Planet Food in case you find inaccuracies or the need to update your personal data by sending an email to

  • The right to request the blocking of your personal data or the restriction of the processing of personal data, in the cases specified by law and the Regulation;

  • Right to request deletion, ie. deletion of your personal data from Planet Food, if the conditions for this are met.

  • The right to object to the processing of your personal data for the purposes of direct marketing using the "unsubscribe" link we have included in every email sent to you containing advertising information about our products;

  • The right to object to the provision of personal data to third parties by accessing your personal profile on our website and unchecking the provision of personal data to third parties;

  • The right, when you wish, to withdraw your consent for your personal data to be processed for the purposes for which you have given consent, for example for marketing, by sending an email to:;

  • The right to request the portability of your personal data in a structured, machine-readable format that is commonly used;

  • The right to file a complaint or request for protection of your rights before the Commission for Personal Data Protection, if the prerequisites for this are present.

You can exercise all rights at any time during the processing of your personal data.


Do you have an obligation to provide us with your personal data?

In order to provide our products and services, we collect and process your personal data. We also process them in order to fulfill legal obligations.

In case of refusal to voluntarily provide the requested personal data on your part, Planet Food  you will not be able to provide your products and services, so for example you will not be able to receive food delivery.

Changes to the Privacy Policy

We may need to update this Privacy Policy from time to time in response to changing legal, technical or business processes.

We encourage you to periodically review this page for the latest information on our privacy practices.

In the event that as a result of changes in these Privacy Policy, new purposes of personal data processing or other circumstances requiring your explicit consent are provided, we declare that we will notify you by sending a letter by e-mail to the e-mail provided by you, with which we kindly invite you to confirm or refuse to give consent.

This will give you the opportunity to stop using some or all of the services and / or to exercise your rights, some of which are expressly stated above.



These privacy policies have been adopted by PRIMA PIZZA EOOD and are effective from 22.05. 2018

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